News from Frierss

Frierss wins Austria's "Product Champion Silver" with "Zirbenrauchschinken"

A delightful pleasure

The "Product Champion Silver" Austria 2021 goes to Carinthia! Frierss Zirbenrauchschinken was awarded at the most important innovation prize for meat and sausage products in Austria in the category "Service-Feinkost".

KORNEUBURG. For the 20th time, the best in the meat and sausage industry were selected for the coveted innovation award. The "Product Champion" is considered an important indicator in terms of quality, taste, degree of innovation and product idea. Frierss' Zirbenrauchschinken was awarded silver in the category "Service Delicatessen Counter".

 

Product Champion "Delicatessen Counter": Zirbenrauchschinken

The delicatessen specialist Frierss has discovered the local pine and combines 123 years of craft tradition with innovative spirit. The Zirbenrauchschinken is produced in traditional craftsmanship. For this, local pork legs are refined in their original form with a special spice mixture and hot-smoked over pine wood from the Nockberge mountains - Europe's largest contiguous pine region. The pine smoking gives the ham its mildly spicy, particularly hearty flavour with a subtle hint of forest. The jury particularly praised the impression of the product, the innovative idea that combines tradition and modernity. The Zirbenrauchschinken is available in Austria's delicatessen counters; since recently also as a 120g package cut in the self-service shelf.

 

PRODUCT Champion "Counter" 2021

1st place: "Black Liver Loaf with Cheddar" from Radatz Feine Wiener Fleischwaren 

2nd place: "Zirbenrauchschinken" by Frierss Fleisch- und Wurstspezialitäten 

3rd place: "Cotto ham" from Berger Schinken 

 

 

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