The results of the Launchmonitor 2021 about Austria's best new product launches are in! 1st place goes to Frierss Zirbenrauchschinken, awarded for highest purchase intention (cat. meat & sausage).
With "Frierss Zirbenrauchschinken", a particularly regional product from Carinthia's delicatessen specialist Frierss landed in first place in the market-agent innovation study! The ingenious product idea of smoking the ham over local Swiss stone pine wood from the Carinthian Nockberge mountains, which gives it its particularly hearty taste, won over consumers! A total of 1200 new products were surveyed with regard to visual impression, motive for purchase, interest in tasting and willingness to buy.
"We are very pleased that our new 'Zirbenrauchschinken' is the most promising new launch of the year, awarded as 'best launch 2021' for highest consumer purchase intention", Christoph and Kurt Frierss rejoice. "Our product idea was convincing from the start, as was the savoury taste. Presented barely a year ago, the Zirbenrauchschinken is one of the ham favourites in Austria's delicatessen counters, alongside Frierss Kärntner Bauernschinken. This handcrafted ham perfectly meets the increasing demand for regionality and quality from Austria. Moreover, Swiss stone pine, which is said to have a beneficial effect on humans, is very much in vogue.
This is not the only award for the Zirbenrauchschinken this year:
REGAL TOP-HIT 2021 (market innovation study 2021).
PRODUKT Champion 2021 Silver (cat. service counter)
DLG Gold 2021 for excellent taste, texture and processing.
Austria's stone pine smoke specialist
The product launch of the Zirbenrauchschinken in delicatessen has been so successful from the beginning that Frierss presented the ham also cut in the 120g pack after a few months. The success proves the traditional Villach company right. In elaborate craftsmanship, new recipes were tinkered with: with the Zirbenrauchsalami as a stick and 100g SB pack, the Zirbenrauchspezialitäten family received a promising addition, awarded as the second best launch in October. Frierss more than lives up to its reputation as "Austria's pine smoke specialist".
Unsere Festtagsspezialitäten
Sie haben noch keine Idee, was Sie und Ihre Liebsten an den Festtagen essen sollen? Wir empfehlen zum Feste nur das Beste und zwar von Frierss!
Unsere Spezialitäten für Ihren Silvesterabend
Sie haben noch keine Idee, was Sie und Ihre Liebsten zum Jahresausklang essen sollen? Wir empfehlen zum Feste nur das Beste, und zwar von Frierss!
Unsere Last-Minute-Geschenkideen
Sie haben noch kein Geschenk für Ihre Liebsten? Hier sind unsere köstlichen Last-Minute-Geschenkideen, mit denen Sie immer richtig liegen!
Product innovation winner prize for Frierss truffle mortadella
The Frierss family was awarded the most important innovation prize for meat and sausage products in Austria, so called "product champion" at this year's AMA meat forum in Feldkirch with its truffle mortadella.